Bringing Game-Changing Ideas to Scale

By / Posted on November 2nd, 2012

The Green House Project has been called the Robert Wood Johnson Foundation’s (RWJF) signature example of bringing game-changing ideas to scale. It started with an idea 12 years ago for a housing and skilled-nursing care environment that could provide a better, warmer, and more dignified alternative to traditional nursing home facilities for frail elders. Today, there are 137 Green House homes in 22 states across the U.S., with many more in development.

In this case study for The Green House Project, Jane Isaacs Lowe, Vulnerable Populations team director at the Robert Wood Johnson Foundation (RWJF), shares the strategy around bringing an innovation to scale.  She believes that “when it comes to nurturing social innovation and bringing effective solutions to where they are needed most, this is the dawn of a new era.”

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