Highlighting THE GREEN HOUSE® Project Team: Scott Brown, Director of Marketing and Business Development
By Tara Cugelman-McMahon / Posted on March 6th, 2014
Scott remembers visiting his grandmother in a traditional nursing home. He remembers the institutional environment, and how uncomfortable it was for him. He wondered how this could be the best place for his grandmother.
This experience played an important role in bringing Scott to THE GREEN HOUSE® Project.
“Green House homes are wonderful places for elders. In addition to being a place where elders can thrive, this model addresses the changes in healthcare that emphasize quality care and outcomes. And consumers are clamoring for a new and better model for elder care. The Green House model can be the solution for elder care providers trying to adapt to these trends. It can help them deliver high quality care in an environment that is nurturing, supportive and caring.”
Scott joins THE GREEN HOUSE® Project as Director of Marketing and Business Development. He was previously an executive at Lincoln Healthcare Group, an organization that’s mission is to improve healthcare in the United States by advancing excellence in leadership, strategy and innovation. As Senior Vice President, he was responsible for Lincoln’s Post-Acute segment, which included long term care, senior living and home care. In addition to his focus on the development of thought leadership and innovative education for senior executives, he was responsible for financial results, sales management and marketing strategy, and customer delivery and operations. During his time with Lincoln, Scott combined a fervent dedication to clients with a commitment to healthcare transformation.
Scott held a number of high level executive and marketing positions, including: Vice President of Marketing for Insurity, an enterprise software company; Vice President, Database Marketing & Global Lead Management for Gartner; and General Manager & Executive Vice President for BroadReach Partners, a professional services firm providing outsourced new business development and consulting services.
Scott is a Cum Laude graduate of Connecticut College, and has an MBA from the University of Connecticut with a concentration in Marketing.