By Joe DeMattos / Posted on May 8th, 2013
So, I begin with the most important message: Thank you.
From a leadership perspective, you are driven by governing values, have a clear image of a positive future and have the foundation to take action and be effective.
As leaders in our community, we know 10,000 of our friends, family members and neighbors will turn age 65 every day for the next 19 years! What a blessing it is to be able to tap the energy, insight and expertise of Boomers as they become our elders! And what a challenge it will be to adapt care in terms of financing, engagement and wellness.
My life experience in the public, private, and not-for-profit sectors, working with our treasured elders, has helped me to identify several attributes of effective leaders that will be essential to our professional success going forward.
In creating communities of care inside and outside of centers, effective leaders will recognize the importance of and study effective techniques in communication and negotiation that puts people first, places shared interest over individual position, and separates a person from the problem or challenge with which they are identified.
These concepts of negotiation come from the hallmark text, Getting to Yes by Harvard scholars Roger Fisher and William Ury. For leaders working in a public/private intersecting space with features of home, hospital and community, and with varied voices of community members, families, staff teams, funders and regulators, negotiation is most certainly a necessary core competency for success.
Leaders know the importance of identifying crucial conversations as the intersection between opposing opinions, strong emotions and high stakes – as outlined by the authors Kerry Patterson, Joseph Grenny, Ron McLillan and Al Switzler in their powerful book of the same title. In the early pages of Crucial Conversations, the authors begin by offering important and powerful tools of dialogue – shared meaning, active listening, and starting from, instead of avoiding, the heart and emotion – to identify, and successfully navigate crucial conversations.
Today and tomorrow, effective leaders engaged in realizing the opportunities and overcoming the challenges of an aging America will study and work to not avoid crucial conversations with community members, families, employees, teams, and regulators (to name just a few in our broad circle of influence).
As Jack Welch and his wife Suzy point out in their book Winning, effective leaders recognize that “before you are a leader, success is about growing yourself. When you become a leader, success is about growing others.” Effective leaders in aging America recognize it is critical to learn from and nurture leaders in care, to grow leaders on staff and community teams, and to recognize the positive influence we can all have on other leaders in the broadest sense of community.
As leaders in our important work of helping elders to be as engaged, well, healthy and safe as they want and are able, we have a tremendous opportunity in our professional communities to envision and make the business case for sustainable care enterprises, whether for- or not-for-profit.
Effective leaders negotiate by putting people first, recognize and have crucial conversations, help others to grow as leaders and focus on all that connects us instead of that which separates us.
Steve McAlilly of Tupelo, Mississippi is this sort of effective, passionate and powerfully impacting leader. Steve can be counted among a handful of gifted leaders in our community of, for- and not-for-profit, large and small, government, private and philanthropic businesses, associations and scholars, who are working to guide us to a better tomorrow.
Our elder community is expanding exponentially. Green House homes have made a tremendous difference in the lives of real people. As long as we all put people first and recognize the various tangible and intrinsic values in caring, there is room for, and value in, various models of care and community.
Joseph DeMattos, Jr., is the CEO of the Health Facilities Association of Maryland (HFAM), Maryland’s oldest and largest nationally affiliated provider association representing skilled nursing, transitional, rehabilitative and long term care providers. Prior to joining HFAM DeMattos worked in the leadership of AARP in Hawai’i, in its national office in Washington DC., and in Maryland.
DeMattos holds Masters Degree in Government from Johns Hopkins University and is an Adjunct Professor of Leadership at the University of Maryland Baltimore County Erickson School for the Management of Aging Studies. He has over 30 years of professional experience in labor, government, the private sector, and in association management with a focus on health care policy. He can be reached at Jdemattos@Hfam.org.