The Green House Business Case Toolkit

By / Posted on February 26th, 2013

For the past several years, the provider community has been asking The Green House Project for more information about the financial performance of the model. The Green House Project has recently created a business case model that is compelling and which answers many outstanding questions. In addition, it also includes recent Consumer Research that helps explain the high value that consumers place on core features of the Green House model. In today’s long term care market, success for nursing home operators depends on having an efficient model that gives consumers what they want in a way that stands out against the other options available.

The Green House model does exactly that. The model’s dramatic reinvention of long-term care has proven to be immediately recognizable and preferred by residents and their families. The Green House model radically transforms the environment, organization and philosophy of long-term care to create a model that looks and feels like a real home. Over the last decade, Green House homes have set a new standard for quality care with a model that is both proven and practical. Today, there are hundreds of Green House homes open or in development in the majority of states.

The Business Case Toolkit includes a high level brochure, a full business case report and a 12 minute video, designed to answer your questions about the financial viability of The Green House model. The Green House model makes sense not only from a quality of life perspective, but also from a business perspective. Operating a Green House home can increase the occupancy and revenue while keeping the costs the same, compared to the traditional nursing home. And more importantly, the strong financial benefits of The Green House model can enhance your organization’s ability to meet its quality and service mission.

To download the Business Case Toolkit, click here. If you have additional thoughts or questions, please call Maura Porcelli at 703-637-2311.