The Green House model is a radical transformation of traditional long term care. As a national initiative, Green House adopters are continuously innovating, taking this already proven model to new heights. The New Jewish Home (formerly, Jewish Home Lifecare), has named veteran eldercare executive Tammy L. Marshall its first Chief Experience Officer, to support a deep and sustained culture change. Ms. Marshall was previously the organization’s Director of Green House Education.
In this newly created position, Ms. Marshall is responsible for leading efforts to create the best possible experience for everyone whom the organization touches. Ms. Marshall’s chief responsibility will be to ensure that the central tenet of The Green House model—that power resides with the elder and those working closest to them– permeates all facets of the organization. Building relationships and new kinds of connections between staff members and residents, will be a critical part of Ms. Marshall’s job.
Said Audrey Weiner, President and CEO, The New Jewish Home: “There is no one better qualified to become our first chief experience officer than Tammy Marshall. She brings to the job not only the technical skills and the experience required, but also an unparalleled commitment to the humanity that underlies The Green House model and person-directed care. She is an unrepentant evangelist for the right of elders and those who care for them to live fully realized lives in which their wishes and their contributions are uniquely valued.”
To be called The Living Center of Manhattan, the 20-story structure will be New York City’s first Green House residence and the first to be built in a major urban environment. In keeping with The New Jewish Home’s focus on putting a persons’ wishes first, several of The Living Center’s 22 individual Green House households will be kosher and, in another first for New York City, at least one will be all-LGBTQ, although LGTBQ residents will be welcome in every household.
It has been said that culture change is a journey without a destination, and The New Jewish Home is helping to shape the changing landscape of aging in society. For more information, visit www.jewishhome.org.