Green House Blog

Leaders Speak Out about the Value of The Green House model

It’s all about leadership, and The Green House is honored to work with wise leaders who exude such a presence of belief and trust in the culture that they are helping to shape.  Check out these short interview that delve into the unique journeys of Southern Administrative Services, and Clark Lindsey, as they discuss the business and operational value of working with The Green House Project.  

“The business model of The Green House model is self evident… It’s where people want to be. Rather than spending your money on an intense marketing campaign to promote your business, why not create something that attracts everyone. ” – John Ponthie, Southern Administrative Services

 

Register Today for The Distinguished Speaker Webinar Series and OnSite Workshops

Register Today for The Distinguished Speaker Webinar Series and OnSite Workshops
  • Cultural Transformation Through Green House, January 9 (3:00p ET). Join Green House Senior Director, Susan Ryan to hear an Overview of The Green House model as you’ve never heard it before! THE GREEN HOUSE believes that all elders deserve to grow and thrive no matter where they reside, and that to impact lives in a meaningful way, it takes more than environmental change. To make meaningful change a reality, it is imperative to infuse the entire organization with optimal systems and structural changes that create a cohesive approach to elder-directed care.  Register>>
  • Innovations and Trends in Elder Care, February 1 (3:00p ET). Lisa McCracken, Director of Senior Living Finance Research and Development with Ziegler will provide an overview of the key trends and innovations in Elder Care. This is the opening session of our Business Case series which will shed light on how The Green House model is a viable solution amidst the backdrop of a dynamic economy and healthcare climate.Register>>
  • Improving Long Term Care Workforce With Strategies that Work, February 22 (3:00p ET). Robyn Stone, Senior Vice President of Research, LeadingAge, will provide an overview of the demographics, trends and challenges of the workforce in Elder Care. This is the opening session of our Workforce series. which will identify practices within The Green House model that create the potential for successful workforce development. Register>>
  • Living with Dementia: New Perspectives, March 22 (3:00p ET). Dr. Al Power, author of Dementia Beyond Drugs and Dementia Beyond Disease, will look at the experience of dementia through the frame of well-being, and explore how this perspective is challenged, both by brain changes, our attitudes, and care systems. Register>>

Refreshed Green House Website Drives Demand

websiteThe Green House website is an important channel to inspire people about the potential of this model, and move them to action.  Our goal is to make The Green House model a reality in every community.   With over 5,000 visits per month, the website is a premier channel for healthcare providers, advocates, elders and family members, policy makers and other stakeholders to learn more about the value and differentiation of The Green House model.

This year, we refreshed the look and feel of the website in order to make it more accessible and communicate a stronger message about how we work with organizations to impact quality of life, quality of care and all at the same cost as the traditional model. The goals of this website refresh are to:
Emphasize the value of The Green House brand by honoring the “heart” of our mission, with a compelling business case that speaks to the “head.”
Optimize the experience on computer and mobile device by persona for health care providers, consumers, and strategic influencers (architects, media, advocates, etc.) with an ‘answer driven’ approach to maximize usability, and navigability.
Highlight the uniqueness of The Green House model, by leveraging testimonials from leaders in the field, case studies from current Green House adopters and data-driven studies that prove the business benefit of the model.

Through a crisp clear design and navigation, this website is optimized for the small screen, so that people can view our website on any device. The site is organized by persona and topic so that all stakeholders can find what they are looking for with less clicks. This site will increase awareness of The Green House model, and drive demand to make it an option in every community. Most importantly, it will create an extraordinary web experience. Visit us today at www.thegreenhouseproject.org, and start exploring the possibilities.

For-Profit Provider Shares The Benefits of Choosing The Green House Model

“Why would you do anything else?”

That was the question posed by John Ponthie, Member of Summit Health Resources, a for-profit skilled nursing provider in Arkansas, who has embraced The Green House model on two campuses, and is about to start development of a third. He believes that the differentiation, risk mitigation, long term financial benefits, and culture change support from The Green House Project make the decision a “marriage of passion and economics.”

I recently had the opportunity to visit John’s beautiful campus in Magnolia, Arkansas along with a for-profit group looking to develop Green House homes in Missouri. After a tour and a delicious Arkansas barbecue with Elders and the staff, we sat down to learn why a for-profit operator would build Green House homes.

John’s Green House homes are located in a rural area of Arkansas where Medicaid is the biggest payer source, and his private pay rate is $15 less per day than Medicaid. He didn’t want to have to spend “his whole life attracting residents.” The decision to build Green House homes has been rewarded with occupancy rates in the high 90% range compared to a state average of 70%.

Risk mitigation was another reason for developing Green House homes. After careful consideration, he concluded that occupancy was his most significant risk. After a big investment in this business, he didn’t want another organization with a newer building or a better concept, to “trump” him. Green House homes are the pinnacle of skilled nursing innovation, and so highly differentiated from the competition, he believed that the model and its benefits protected the business from new entrants.

But what about the costs of Green House homes versus traditional skilled nursing facilities or other models? The team at Summit Health Resources focused on ways to manage development costs without cutting corners, keeping capital costs low. The key is finding someone who really knows construction, according to John. “Most people don’t know construction. And you have to come up with a design that makes sense.” The incremental cost of Green House homes, when amortized over 20 or 30 years, and taking into account the benefits, “is a no-brainer.”

According to John, The Green House culture and organizational change are the “magic.” The Green House Project helped create a culture focused on caring for Elders, and providing them with a meaningful life. Families spend more time with their loved ones, and are extremely involved with the activities in the home.

For the staff, the benefits are enormous. They are empowered to do their best for Elders. They feel a sense of pride, and that they are a part of something special. “Their commitment goes way beyond their job description,” according to John. In addition to having very satisfied employees, he’s been rewarded with very low turnover.

It was great to see the “magic” created in Magnolia first hand, and to hear John’s story. It’s truly a case of “doing good, while doing well!”

The Green House Project to present and exhibit at The LeadingAge Annual Meeting in Denver

The Green House Project offers a model for long-term care
designed to look and feel like a real home. Green House
homes are seen as a national leader and proven business
model for long-term care. Today there are hundreds of
Green House homes open or in development in the majority
of states.

Our evidence-based model has been proven — through
independent research — to be effective, feasible and
sustainable. Our technical assistance is a big reason why
The Green House Project has become a preferred partner
in helping organizations meet demands of the changing long-term care market.

Connect with Us at the Leading Age Conference:

  • Pick up a free copy of our Business Case at our booth (2118)
  • Join our Session, “The Green House ® Model” Transforming Skilled Care, on Wednesday, October 24 @ 2:30-4:00p
  • Talk to us about how you can bring The Green House model to your community