Green House Blog

‘Politico’ Hails The Nursing Home of the Future

politico1In Rebooting The Nursing Home, Beth Baker shares the deep human stories that describe The Green House model and shaped her visit to Lebanon Valley Brethren Home.  These Green House homes are a part of a “growing movement to transform nursing homes from medicalized institutions to places that feel much more like home.”

Resident choice and autonomy, a homey environment, and well-trained and invested staff are hallmarks of the Green House and similar models that are slowly and fundamentally changing long-term care for Americans who otherwise could be forced into traditional nursing homes.

Lebanon Valley Brethren Home has experienced the model’s benefits from a business politico2perspective, as well.  CEO, Jeff Shireman shared that after the capital investment, operating costs have been comparable or even lower than their traditional nursing home.  This cost savings is directly correlated with the comprehensive paradigm shift of the model and fully leveraging the role of the versatile worker (known as a shahbaz), “What you must do as a leader is to support [the shahbazim] and empower them and hold them accountable,” says the Green House Project’s Senior Director, Susan Ryan. “That is where you’ll see the efficiency.”

politico3This article paints a warm picture of a day in the life of a Green House home, and the elements that make it a viable model that is changing the landscape of long term care.

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The Green House Business Case Toolkit

For the past several years, the provider community has been asking The Green House Project for more information about the financial performance of the model. The Green House Project has recently created a business case model that is compelling and which answers many outstanding questions. In addition, it also includes recent Consumer Research that helps explain the high value that consumers place on core features of the Green House model. In today’s long term care market, success for nursing home operators depends on having an efficient model that gives consumers what they want in a way that stands out against the other options available.

The Green House model does exactly that. The model’s dramatic reinvention of long-term care has proven to be immediately recognizable and preferred by residents and their families. The Green House model radically transforms the environment, organization and philosophy of long-term care to create a model that looks and feels like a real home. Over the last decade, Green House homes have set a new standard for quality care with a model that is both proven and practical. Today, there are hundreds of Green House homes open or in development in the majority of states.

The Business Case Toolkit includes a high level brochure, a full business case report and a 12 minute video, designed to answer your questions about the financial viability of The Green House model. The Green House model makes sense not only from a quality of life perspective, but also from a business perspective. Operating a Green House home can increase the occupancy and revenue while keeping the costs the same, compared to the traditional nursing home. And more importantly, the strong financial benefits of The Green House model can enhance your organization’s ability to meet its quality and service mission.

To download the Business Case Toolkit, click here. If you have additional thoughts or questions, please call Maura Porcelli at 703-637-2311.

Fast Company, The Green House Project Brings Back Dignity to Aging

Fast Company, is a magazine focused on highlighting the most creative individuals sparking change in the marketplace. By uncovering best and “next” practices, the magazine helps a new breed of leader to work smarter and more effectively. Recently, they  published a piece about The Green House Project.  The article interviews, Jane Lowe, the senior advisor for this program with The Robert Wood Johnson Foundation, and she gives her ultimate endorsement, “”If I am frail and old and need nursing home care, I would be quite comfortable going to a Green House home. I would definitely not say that about going to traditional nursing home.”

The article, complete with beautiful photos of Green House homes, and a short video, highlights the fact that this model is creating real home, whether that is in a rural setting, an urban high rise, or the Veteran’s administration.  By putting the elder at the center of the organizational chart, it is clear that the goal is to deeply know the elder, and to help them live their best life, “Nursing homes are hierarchical, and patient’s needs are at the bottom of the chain. Bill [Thomas] had an idea that you could create these homes that could provide complete care for the elders in a more high-quality way and a way that really supported their lives,” explains Dr. Jane Isaacs Lowe, a senior adviser for program development at the Robert Wood Johnson Foundation. “We were all intrigued, because if you could build these Green House homes so they could be embedded in communities then this would make nursing homes more of a home and community-based service, because in theory someone could move from home to Green House home and still be in that community.”

As The Green House Project celebrates 10 years since the first Green House home opened in Tupelo, MS, the initive looks to the future, and how this model will create a viable and sustainable option for long term care.  Explore for more information about The Business Case of The Green House model, and to find a Green House project near you! 



The Green House Business Case, Improving Lives and Bottom Lines 9/14 @ 3:00p

Join us this Friday, September 14th at 3:00PM EST, to learn how The Green House Model improves lives and bottom lines! CLICK HERE to sign up for the free webinar!

Since the first Green House homes opened in 2003, THE GREEN HOUSE® PROJECT has worked on the leading edge of deep culture change to evolve and gain momentum throughout the country. We are pleased that there are Green House homes in many states. To see a complete list of Green House homes, by state, click here. The Green House model is a values and evidence based model, which creates flexibility to amplify each organization’s unique mission, while achieving positive outcomes.

The Green House model creates a real home, as a family member noted, “It looks like you’re walking into a living room. There is always someone cooking and it smells good. It’s a homey, warm setting. If I’m not there, the next best thing is on the other side of the door. They are there for her as quick as I am.” The stories and the research show that this model creates a high quality of care and a quality of life for those who are living and working in The Green House homes. The question has still remained, however, that if it is that much better, doesn’t it have to cost more?

The Green House Business Case was created to answer this question. This piece consists of a high level brochure that gives talking points to the champion of the model, the full report of The Business Case, which is created to speak directly to the CFO of the organization, and the video, which highlights our adopters and their experience of The Green House Project as a wise business investment. The Green House model makes sense not only from a quality of life perspective, but also from a business perspective. Operating a Green House home can increase occupancy and revenue while keeping costs the same, compared to a traditional nursing home.

Key Findings:

Increased occupancy rates. Compared to traditional nursing homes, Green House homes have higher occupancy rates–across private pay residents, Medicare residents and overall. “People will travel from near and far to come here,” says Betsy Mullen, executive director of the Leonard Florence Center for Living in Boston. For organizations that have implemented The Green House model, nursing home occupancy rates have increased an average of 6.5 percent overall while private pay days increased 24 percent.

Increased revenues. Research shows that 61 percent of caregivers would pay more to have their family members live in a Green House home, with two-thirds of those caregivers willing to pay 10 percent to 25 percent more. When family members see a Green House home, that is where they want their loved ones to live.

Operating costs at or below average level. Operating costs are more or less the same in a Green House home as they are in a traditional nursing home. Although staffing costs are higher for direct care in a Green House home, these increases are offset by cost reductions in supervisory and administrative staffing.

CLICK HERE to watch The Green House Business Case video and sign up for our FREE webinar

Business Case – Partnering with the Green House Project from The Green House Project on Vimeo.