Green House Blog

The Green House Business Case Toolkit

For the past several years, the provider community has been asking The Green House Project for more information about the financial performance of the model. The Green House Project has recently created a business case model that is compelling and which answers many outstanding questions. In addition, it also includes recent Consumer Research that helps explain the high value that consumers place on core features of the Green House model. In today’s long term care market, success for nursing home operators depends on having an efficient model that gives consumers what they want in a way that stands out against the other options available.

The Green House model does exactly that. The model’s dramatic reinvention of long-term care has proven to be immediately recognizable and preferred by residents and their families. The Green House model radically transforms the environment, organization and philosophy of long-term care to create a model that looks and feels like a real home. Over the last decade, Green House homes have set a new standard for quality care with a model that is both proven and practical. Today, there are hundreds of Green House homes open or in development in the majority of states.

The Business Case Toolkit includes a high level brochure, a full business case report and a 12 minute video, designed to answer your questions about the financial viability of The Green House model. The Green House model makes sense not only from a quality of life perspective, but also from a business perspective. Operating a Green House home can increase the occupancy and revenue while keeping the costs the same, compared to the traditional nursing home. And more importantly, the strong financial benefits of The Green House model can enhance your organization’s ability to meet its quality and service mission.

To download the Business Case Toolkit, click here. If you have additional thoughts or questions, please call Maura Porcelli at 703-637-2311.

GE Healthcare Finance Award for The Green House Project

Today, The Green House Project had the honor of accepting the GE Healthcare Award for Best Paper. Over 1,800 leaders, including top lenders in health care finance, assembled at the National Investment Center (NIC) conference in Washington, DC. The National Investment Center for the Seniors Housing & Care Industry (NIC) is committed to advancing the quality of seniors housing and care by facilitating informed investment decisions for investors, lenders, owners, operators and developers through groundbreaking research, actionable data and dealmaking events. NIC is driven to empower the industry with the insight needed to accurately measure performance, drive business decisions and communicate performance to key stakeholders.

Important findings from The Green House journal article were summarized by NIC’s president:

• Significantly more direct-care and nursing time is delivered in The Green House home
• Overall staffing needs and costs do not increase compared to traditional settings due to a shift from supervisory and department hours to direct care hours.
• The Green House model uses time more effectively, delivering significantly more direct care and nursing hours within lower total direct service hours.
• Average operating costs for Green House homes are between the 50th to 60th percentile of nursing homes nationally.
• Consistent and financially important differences were found in Green House providers’ overall occupancy (7% higher) and private-pay occupancy (a 24% increase) compared to nursing home averages.
• No hidden or unexpected costs were associated with The Green House model.
• Green House homes’ capital costs, including all private rooms and bathrooms, were found to be at the low end of culture change models.

The full journal article, Financial Implications of The Green House (r) Model, can be found in the 2011, Volume 19, Number 1 edition of Senior Housing and Care Journal