Green House Blog

Chinese Delegation Learns from The Green House model

A delegation from China recently visited The Green House Residences of Stadium Place.  The translator of the group relayed, “The purpose of this trip is to learn about the infrastructure (of such facilities), so they can implement it (in China) as a successful business model.”   This visit, hosted by the Maryland Department of Aging and the National Association of States United for Aging and Disabilities (NASUAD), represents an opportunity to highlight innovative models as a solution for the challenges and opportunities of global aging.  Stephanie Hull, acting deputy secretary for the Department of aging, said to the delegation, :  “Like you, we have a large aging population.  When they need help, our goal is to try to help them get that in their homes, or in places like Green House [homes],” so they can age” with dignity and independence.”

The Green House Residences of Stadium Place is an urban style model with 4 homes stacked vertically and built on the site of the old Memorial Stadium and opened since April 2012. This project was developed by Govens Ecumenical Development Corp (GEDCO) and is managed by Catholic Charities.  NCB Capital Impact helped to finance this project through public-private partnerships including the Robert Wood Johnson Foundation, the Weinberg Foundation, Baltimore City, the state of Maryland, and private donors.  This Green House project represents the potential to serve low income elders in their community in a real home.

Nationally there are Green House projects open in 25 states with many more in development.  Click here to find a Green House home near you or how to bring one to your community.


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Financing and Collaboration Brings Green House homes to Colorado

It was a beautiful day in Loveland, Colorado for the historic groundbreaking ceremony of the first Green House homes in Colorado. The skies were clear and the beautiful Rocky Mountains provided a breathtaking view in the background. This Green House project is the result of a collaboration between Loveland Housing Authority and Vivage Quality Health Care Partners.  These innovative groups worked with NCB Capital Impact, AARP foundation, The Weinberg Foundation and many other sources of financing to bring this project to life for low income elders:

A $16 million project takes a significant numbers of financial partners, as well as time. Nearly four years in the works, financing for the project includes New Market Tax Credits, $584,000 in fee waivers from the city of Loveland, $2.6 million from the Colorado State Division of Housing and a $2 million grant from Maryland-based nonprofit The Harry and Jeanette Weinberg Foundation.

Local residents were an integral part of planning the groundbreaking ceremony.  The Reporter-Herald covered this collaborative event, “”The goal is to create rampant normalcy where people can feel at home,” said Nancy Fox, the chief life enhancement officer for Vivage Quality Heath Care Partners.
The program was kicked off by Sam Betters, Executive director of the Loveland Housing Authority. He shared the trials and successes of the long four year journey that led to securing financing for this important project, “It takes a lot of people to make this work, and we do this to meet the community’s needs,” Betters said Tuesday in remarks before a crowd Mirasol residents, local officials and a wide-range of partners.”  The determined spirit and “can do” attitude was palpable throughout the ceremony.

Next Sue Mendenhall, the Resident Ambassador of Mirasol Senior Living Community described The Green House Project as “breathtaking in its innovation.”  Major Cecil Gutierrez from the City of Loveland described Loveland as “one of the most innovative and creative cities demonstrated by art and projects the Loveland Housing Authority has come up with.”

“You are bringing something amazing to your state,” The Green House Project Chief Operating Operator Susan Frazier told the crowd. “You are becoming a part of something that is so much bigger than yourself.”

There are currently Green House projects in 25 states, with many more in development.

The Robert Wood Johnson Foundation Awards Third Major Grant to THE GREEN HOUSE® Project

On November 1, 2013, the Robert Wood Johnson Foundation announced a third, three-year grant to NCB Capital Impact to fund The Green House Project.  This $2.75 million grant is designed to build on the successes of the first and second grants’ activities and those of our pioneering provider partners. Thirty-five organizations have already adopted the evidence-based Green House model and built 153 homes across the country.  The new grant will aim to significantly expand those adoption numbers, with the goal of making Green House homes an affordable long-term care option in every community.

In a recently published collection of testimonials about The Green House Project for our 10th anniversary, Risa Lavizzo-Mourey, president and CEO of the Robert Wood Johnson Foundation, said, “Ten years ago, the idea that we could redesign nursing homes to create the experience of living in a real home was radical.  Today, The Green House model is the benchmark of quality and patient satisfaction for affordable, community-based skilled care nationwide.  As a catalyst for change in long-term care, The Green House Project inspires us to support a culture of health and well-being for older adults across the nation.”

The previous two grants from the Robert Wood Johnson Foundation have resulted in huge strides forward in replicating The Green House model.  The second grant catalyzed the spread of the model across the United States fueled by the excellent regulatory, clinical and quality of life outcomes achieved by the early adopters. Terry Simonette, president and CEO of NCB Capital Impact, which serves as the national replication and technical assistance center for the initiative said, “[The Green House Project] demonstrates that it is possible to provide the best care to the people who need it most, at the same cost as a traditional nursing home.”

This new grant will enable NCB Capital Impact and the Green House team to spread the model nationwide, expand financing opportunities for new projects, spread policy gains across states, pilot the model with new populations, and continue to strengthen the Green House brand nationally.  “The signal achievement of the Green House is it shows the world that the institutional model of care is obsolete,” said Green House Founder Dr. Bill Thomas.

Please contact The Green House Project with any questions at 703-647-2311 or


The Idea that Spurred the Movement: 10 Years of The Green House Project

It is hard to believe that it has only been 10 years since the first Green House homes opened in Tupelo, MS. It all began when Green House founder,  Dr. Bill Thomas, had a radical idea that people should age in real homes, rather than institutions.  The Robert Wood Johnson Foundation agreed, and this model has served as a catalyst for significant social change.  To date, 1579 elders, veterans and people with disabilities live as full and meaningful lives in Green House homes, and gaining momentum to bring this model to a community near you.

Be sure to watch the below video to see the impact that this model made on long term care, and what the future holds.

Visit the Support the Movement Page on our website to learn how you can bring America home.

Financing a Green House home

The Green House Project recognizes that financing is a crucial element of any new development. As a program within NCB Capital Impact, we can partner with lenders to create a streamlined process and many specialized financing options. NCB Capital Impact is a nonprofit, Community Development Financial Institution (CDFI) that works across the nation to improve access to high-quality health and elder care, healthy foods, housing, and education in low-income communities. To date, NCB Capital Impact and The Green House Project have assisted in the development of over 148 Green House homes and have financed $20 million in Green House homes across the country.

There is now an information page on The Green House website, that provides a high level overview of financing vehicles. NCB Capital Impact provides financing opportunities for Green House homes and manages specific Green House loan programs, including The Robert Wood Johnson Foundation and AARP Program Related Investments. There is also information about The Weinberg Foundation grant opportunities. This new webpage provides high level information about these opportunities, as well as specific steps for learning more about financing options.

Click here to view the Financing Page on The Green House website >>


Provider Magazine Highlights Flexible Funding for Green House homes

Provider Magazine tracks the pulse of the industry and serves as the leading source of business and clinical news for long term and post-acute care professionals.  Long term care providers know that the demands of the consumer are changing.  So why do many nursing homes still look the same way they did 20 years ago?  One barrier to transformation may be in the ability to find, “low-cost, flexible financing sources”.  New financing programs are being created to remove this barrier, and to support Green House home development.

In 2011, the Robert Wood Johnson Foundation (RWJF), the nation’s leading health foundation, made a $10 million Program-Related Investment (PRI) in NCB Capital Impact and The Green House Project to make it easier for more providers to obtain flexible financing and build Green House homes.  In making this investment, the foundation saw a unique potential for The Green House model to address the nation’s growing shortage of affordable, high-quality long term care options for low-income elders.
As an initiative of NCB Capital Impact, The Green House Project has also been able to leverage the financial expertise of this group, “Because NCB Capital Impact is enlisting additional investors—like the Harry and Jeanette Weinberg Foundation and AARP Foundation—to leverage RWJF funding in any individual project by a ratio of four to one, the total financing opportunity is actually substantially larger than the foundation’s initial investment.”  These resources are creating opportunities for long term care providers to meet the demand of their customer for small, real home environments.
The Green House model has a proven track record for delivering high quality care at roughly the same cost as a traditional nursing home.  Additionally, consumer research found that caregivers would be willing to drive further and pay more to have this type of home as an option for their loved one.
Because the RWJF and NCB Capital Impact loan pool needs to be entirely distributed by 2014, interested providers should begin exploring the option as soon as possible. To find out more about tapping into RWJF and NCB Capital Impact financing for Green House projects, contact Maura Porcelli at (703) 647-2311 or


THE GREEN HOUSE® Project works with local organizations to transform the way we deliver nursing home care in America – moving from institutional programs to real homes offering licensed nursing home services, control, and meaningful lives to people of all incomes with skilled nursing needs. The Green House Project is a joint initiative between NCB Capital Impact, The Robert Wood Johnson Foundation, and Dr. William Thomas. Capital Impact provides technical consulting services and financing opportunities to organizations interested in implementing Green House homes. To learn more, Click Here for the fact sheet

Ribbon cutting ceremony is a success for the Captain James A. Lovell Federal Health Care Center in North Chicago

October 1st was a spectacular day for the dedication of the latest Green House homes to open in North Chicago, IL.  With a crowd of around 150 Veterans, community members, family and employees from the FHCC, everyone was eager to see what was behind the red ribbon.  From the outside it looks like a residential home of around 8000 square feet with a beautiful green lawn and pristine landscaping.  From the inside though, you can tell it is something special….walking in the home the interior design is bright and inviting, you see the hearth with a fire place and a beautiful decoration of yellow, orange, green and red squares which is above the mantle.  The open kitchen is beautiful with stainless steel appliances and further left is the long table that is a core practice and value of The Green House model.  The table is flanked by six foot windows on two sides letting in wonderful light!

Everyone who walked past the threshold was greeted by Captain James A. Lovell, who passionately welcomed them to a new way to care for Elders.   He is proud to be associated with this new model of care, and his wife joked wondering if he could be eligible to live there!  There was a smile on every single person who entered into The Green House home.

Among the speakers for the event were Patrick Sullivan, National Director of the FHCC, Christa Hojlo, National Director for VA Community Living Centers, Captain James A. Lovell, retired Astronaut, and Terry Simonette, CEO of NCB Capital Impact. 

Hojlo explained to attendees how important it is to change how we care for our Veterans and to offer choice.  This sentiment was echoed by Sullivan of the FHCC who not only thanked the staff responsible for the implementation of The Green House homes on this campus, but also to the family members and Veterans for their service and continued support.

Forbes Magazine, NCB Capital Impact Finds Opportunity in Innovative Initiatives like The Green House Project

Capital Impact, COO, Annie Donovan, is interviewed in Forbes Magazine, to talk about the work that Capital Impact does to support people and communities to live to their highest potential at every stage of life, “Our overarching goal is to improve access to high quality health and elder care, healthy foods, housing and education in low-income communities.”

The purpose of NCB Capital Impact is to “make capital available in underserved, low-income markets; to go where traditional banks would not, either because they didn’t understand the risks, or they thought the returns were not commensurate with the risk.”

At Capital Impact, we’ve taken that initial $25 million in equity capital and grown it and stretched it in every way imaginable resulting in $1.7 billion invested to date in low-income communities, most of which are highly distressed. We’ve financed the creation of 35,000 units of affordable housing; 200,000 school seats for low-income children in high quality charter schools; 3 million square feet of health center space that provides for more than 1 million patient visits annually; 9,000 units of affordable assisted living; healthy food retail in over 60 locations; and more than 26,000 jobs for low-income people. We think that’s an excellent return on taxpayer investment – and we’re not finished yet.

Money alone will not solve societal problems, there are problem solving, educational and innovative components that create the impact. Ms. Donovan speaks about The Green House Project as an example of the marriage between creative financing and innovative implementation,

We are currently diffusing a disruptive innovation in the nursing home market called The Green House Project (GHP) GHP is a complete remake of the skilled nursing environment, from an institutional setting concerned with efficiency and medical care to a warm, nurturing, small-scale home that cares for the whole person, allows elders to age with maximum control and dignity, and does so at operating costs on par with typical nursing homes. Our role in financing for these initiatives is important, but has been secondary to that of developing them.

The Green House Project has big goals over the next few years to expand our development to communities across the country.  Being a part of Capital Impact, a company who sees every challenge as an opportunity, will make our audacity for change, an attainable reality. 

To read the full article in Forbes Magazine, click here

The Green House Project Highlighted in Forbes Magazine

Risa Lavizzo-Mourey was interviewed about Robert Wood Johnson Foundation’s recent $100M “impact capital” commitment, in the most recent edition of Forbes Magazine. This commitment is meant to signal to the market that health is the next frontier of impact investing.

In this interview, Dr. Lavizzo-Mourey highlighted The Green House Project as, “a powerful example of the kind of disruptive innovation we are interested in promoting through our impact capital commitment. Green House has the potential to transform the field of skilled-nursing care.”

The Green House Project, in partnership with NCB Capital Impact, have been awarded $10M through this “impact capital” program:

Our goal is to triple the number of Green House homes nationwide in the next three years. In order to meet that goal, the financing has to be there. That is why the first investment from our impact capital commitment is a $10 million low-interest credit facility to help finance new Green House projects specifically aimed at low-income seniors. Our partner, NCB Capital Impact, a national, non-profit community development finance institution, will leverage funding from other sources. Some experts anticipate our NCB funding to attract as much as five times more in additional investor funds for Green House homes.

Together with valuable partners like The Robert Wood Johnson Foundation and NCB Capital Impact, The Green House Project is in the business of social change. As Risa Lavizzo-Mourey puts it, “We wake up every day asking ourselves what we can do to make that change better, faster and to scale. This is our bottom line: The ways we give should and will evolve to enable us to achieve greater impact to improve the health and health care of all Americans.”

Click Here to read the full article in Forbes Magazine

The Green House Project Welcomes New Team Members

The Green House Project welcomes two new team members!

We are so pleased to welcome Peer Network Director, Dan Klein, and Project Associate, Heather Marshall to our team!

Dan is joining the project from the New Hampshire Health Care Association, where he served as Assistant Executive Director. In this role, Dan was instrumental in areas of policy, communication, research, and advocacy. One of Dan’s achievements was to serve as the primary facilitator and advocate for Seniors Aid New Hampshire, a coalition of nursing home and assisted living community residents who lobby state and federal governments and raise money for charities.  In his role as The Green House Peer Network Director, Dan will facilitate and explore ways in which education, information, and accountability support project success.

He can be reached via e-mail at:

We also welcome Project Associate, Heather Marshall.  Heather’s education and experience will make her a valuable asset to the team.   As an intern at National Council on Aging (NCOA) , she participated in many creative, evidence-based solutions to the issues impacting elders.  This experience bolstered her opinion that sustainable solutions require education, support, and investment from the entire community. As a student at the Brown School of Social Work, she tailored her curriculum to focus on gerontology and more specifically, the mental health needs of older adults.  In addition to this coursework, a previous internship and subsequent work experience at Concord Adult Day Enrichment Services further developed her skills and passion for elders.  As a Project Associate, Heather will partner with a Project Guide to jointly support long-term care organizations interested in embracing the Green House model to improve the lives of elders. education.

Project Associate, Heather Marshall

Heather can be reached at: